The main aim of this type of promotion is to stimulate the leaders of retail outlets to purchase products and to force their staff to increase the sales. Our agency also works out special motivational programs for retail chains staff and conducts trainings for shop assistants and consulters. Special programs like well known Mystery Shopper are a great tool to establish control for Trade related activities. These programs allow not only to gain an objective survey of the activity execution, but also to immediately improve techniques used.