CONSUMER PROMOTION

Set of activities, influencing consumers and stimulating the promotion of goods and services. Consumer promotion creates not only beneficial conditions for purchases but also forms a positive impression about the products in the consumers mind. Its also worth to mention the effect of a brand recognition being built up during a promotional campaign. The main techniques of consumer promotion are:
•  Sampling.
•  Tasting.
•  Purchase incentive.
•  Consultation.
•  Coupons and discounts.
•  Lotteries and prize draws.
•  Consumers' surveys.